Venus is a beneficent planet which rules sex and sensuality, love and marriage, material comfort and luxury. Singers and dancers, artists and craftsmen, actors and prostitutes, and other professions involved in entertaining people are strongly influenced by Venus's sensual energy. A person with a strong Venus in his or her horoscope tends to have a happy marriage, enjoy material comforts, is optimistic and charismatic, makes others happy, and moves with physical grace and coordination. Diplomats and peacemakers are often governed by Venus. Venus is associated with flowers, jewels, and other beautiful objects, as well as semen, sweet foods and flavors, tropical climates, sexual activity, nice clothes, and various other sensual pleasures. People with a powerful Venus often experience distress of the excretory system due to overindulgence in food and drink.

When Venus is exalted one will be humanitarian, long-lived and possess many good qualities. But if the position of Venus in one's horoscope is weak or afflicted, one becomes vulnerable to loss of libido, impotence and sterility, venereal (lit. of Venus) complaints, and rapid aging. INDIGO is the cosmic color transmitted by diamonds and other colorless gems. This color influences all watery elements in the body, especially mucous and sperm. Venus astral talismans are known to induce purity of body and mind, confer artistic talent and worldly happiness, strengthen the bones, and improve the quality of all bodily secretions, such as mucous, hormones, and semen. The Sanskrit name for the planet Venus is "Shukra" which also means "semen."